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IELTS Free Online Writing Practice - The importance of cultural sensitivity in international business.

IELTS.WORK Free Online Writing Practice # 1712629397

Topic: The importance of cultural sensitivity in international business.

Model Answer:

Cultural sensitivity plays a crucial role in the success of international business. This is because it allows businesses to better understand and adapt to different cultures, which can lead to improved relationships with local partners, increased sales, and a more effective use of resources.

One reason why cultural sensitivity is so important is that it helps companies avoid misunderstandings or misinterpretations when dealing with people from other cultures. For example, a businessperson who is not culturally sensitive may accidentally offend a client during negotiations by using language or gestures that are inappropriate in the local culture. This could damage the company's reputation and hinder future collaborations.

Another benefit of being culturally sensitive is that it can help businesses identify potential opportunities for growth and expansion. By understanding the customs, values, and practices of different cultures, a company can develop products or services that cater specifically to those markets. This tailored approach can give companies an edge over competitors who fail to appreciate the importance of cultural sensitivity.

Moreover, culturally sensitive businesses tend to have happier and more productive employees. When employees are aware of and respectful towards diverse cultures, they are likely to feel valued and respected themselves. This can lead to increased morale and motivation among staff, which ultimately contributes to the company's overall success.

In conclusion, cultural sensitivity is essential for international businesses as it helps avoid misunderstandings, identify potential opportunities for growth, and create a positive working environment. While there may be challenges in achieving this level of understanding across different cultures, the benefits make it well worth the effort.

Scoring:

Content: 8.5/9 - The answer provides a clear explanation of the importance of cultural sensitivity in international business, as well as specific examples and reasons. It also offers some practical benefits for businesses that are culturally sensitive.

Coherence & Cohesion: 8.0/9 - The paragraph is organized logically, with each point flowing smoothly into the next. However, there could be some minor improvements in sentence structure and grammar to make it slightly clearer.

Lexical Resource: 7.5/9 - The vocabulary used in the answer is generally appropriate and varied; however, there are a few instances where less common or more advanced words could have been used for greater clarity or sophistication.

Grammatical Range & Accuracy: 8.0/9 - Overall, the grammar and syntax in the paragraph are accurate and clear. There are a few minor errors that could be corrected, but they do not significantly affect the overall understanding of the text.

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